Aram Parunak
I coach. I write. I build.
I'm a believer. I'm a husband. I'm a father.
Hoops College in Charlotte is where most of the work happens. The writing is here.
Recent writing
- She Didn't Know She Could Be Good We got a message from a parent recently that I haven't been able to stop thinking about.
- Basketball is a Game of Decision Making Basketball is a game of decision making. Every second on the court, players are choosing: shoot or drive, pass or keep it, help or stay home, use the screen or reject it. One micro-decision can flip a
- Stop Following the Herd I see it every summer. The same cycle, the same disappointment, the same excuses.
- We Don't Treat All Players the Same — And Neither Should You I keep having the same conversation with parents, and it's driving me crazy. They want to know what program their kid should be in or what team they should join. They're asking the wrong question.
- When You Send 10 Camp Emails and Quit Because No One Signed Up I had a player tell me he sent out 10 camp emails last month and then quit because nobody responded. Ten emails. TEN.