Aram Parunak
I coach. I write. I build.
I'm a believer. I'm a husband. I'm a father.
Hoops College in Charlotte is where most of the work happens. The writing is here.
Recent writing
- Yelling Isn't Coaching Anyone can yell at a kid for missing a layup. Real coaching means knowing why it keeps happening — and what to actually do about it.
- Three Years of Basketball and You've Never Shot a Left-Handed Layup Three years of organized basketball and nobody taught the kid to go left. That's not bad luck — it's a failure of standards, and someone should be mad about it.
- You Don't Know What the Fundamentals Are Everyone says they work on fundamentals. Here's why that word is almost meaningless — and what real skill development actually requires.
- When a Player Makes You Speechless One player's offhand comment mid-drill stopped me cold. Here's why I believed her — and what it reveals about the gap between performing effort and real improvement.
- Our Best Players Aren't Allowed to Play I told our best players they can't play on our new team. Here's the uncomfortable truth about what development actually costs — and why losing games isn't the problem people think it is.